Peace and War in the Heartland


Marketing and PR Campaign

  • Marketing and PR efforts follow upon the organizing dynamics employed by PWH as
  • PWH partners with campus based organizations and leaders, so
  • each campus event is customized to the self-defined interests and needs of each institution as the
  • event is organized with student and faculty leadership.
  • PWH complements and supplements organizational efforts, e.g., through
  • student focus groups used to test titles, program elements, etc.
  • A campus commits to aggressively market the event through its existing on-campus and off-campus marketing and PR channels and programs.
  • PWH launches campaigns in traditional popular and niche market media outlets, e.g., print, radio, internet, etc.



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